Expertise
Our mission is to collaborate closely with our clients to ensure we discern their
needs and impart our experience to achieve our joint goals.
We look at brands differently, we have established 5 pillars to define our approach that we tailor from brand position, brand ethos, brand identity, brand connections to brand measurement to create emotional connection between brands and people.
Our approach is to offer a la carte expertise and personalize our range of services to suit individual client needs and generate interaction with their audience.
01
Exploration
- Feasibility study
- Trends study
- Market research
- Positioning, target audience
- Sales & marketing strategy
- Franchise & licensing strategy
02
Branding
- Logo design
- Storytelling: how the brand looks, talks & moves
- Brand concept, brand identity
- Brand development
- Illustration
- Wayfinding and signage
03
Digital
- Digital brand strategy
- Website design & development
- UI /UX design
- Web fixes & maintenance
04
Content creation
- Social media assets: content creation including creative, photography and videos
- Video production & editing
- Motion graphics
- Story boarding
- Banners & rich media production
05
Brand activation & engagement
- Integrated advertising campaigns
- Social media advertising campaigns
- Brand awareness & visibility
- Digital activation & launch campaign
- SEO & SEM services
- Influencer outreach
06
Media
- Elaboration press release
- Media strategy
- Media management
07
Pre-Opening & launch for restaurant and bar brands
- Strategy, positioning, business plan
- Bespoke concept development
- Naming, branding, trademarking
- Interior design consultation
- FOH & BOH operational design review
- F&B menu development
- Purchasing & sourcing
- Equipment specification
- Standard operating procedure
- Key recruitment management
- Training (Cuisine, Services, Bar)
- Marketing & communication teasing campaign
- Grand opening event
- Post opening: activations and menu updates
