The Challenge
Kaiseki agency was challenged to assist Mimmo Milano by refining the identity and significantly increase brand awareness through social media channels.
The Thinking
For the creative route, our approach was to celebrate the perfect meeting point between Provençal cuisine and cocktails. For those who crave good vibes, curated beats, artful cuisine and signature beverages that last from day to night, from restaurant to bar to mezzanine.
We developed an entire ecosystem of content around their four brand pillars: the passion for cooking, mixology, design and the team behind the restaurant. A blend of the different elements that make up Mimmo Milano. The attractive visuals aimed to entice the audience. We engaged the community with friendly tone of voice that reflected the personality and the values of the brand.
